Are you interested in keeping up with the latest in Business Marketing? Advertising Age has released a list of the “Power 150 Marketing Weblogs” here. This journal has ranked blogs according to the following criteria:
- Google PageRank (0 to 10): Google PageRank is a link-analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The actual PageRank number was used in the Power 150 ranking algorithm.
- Bloglines Subscribers (1 to 20): Bloglines displays the number of feed subscribers. Subscriber ranges were determined (i.e., more than 20, more than 30, etc.) and each range was assigned a number (1 to 20) that was used in the Power 150 algorithm.
- Technorati Ranking (1 to 30): Technorati ranking analyzes the number of sites pointing to a particular blog. The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Bloglines Subscribers value, Technorati ranking ranges were determined (i.e., top 9,000, top 10,000, top 20,000, etc.) and each range was assigned a number (1 to 30) that was used in the Power 150 algorithm.
- Todd Points (1 to 15): As the only subjective measure in the Power 150 algorithm, 1 to 15 opinion points were assigned to each blog. Todd Andrlik (the Power 150 list creator) values frequent, relevant, creative and high-quality content. The use of audio, video and graphics is also heavily weighted in the Todd Points.
If you’re new to weblogs, you can get up to speed with this past edition of InfoIssues on blogging.